While threats of the impending “retail apocalypse” may be somewhat overstated, it is clear that the retail landscape is undergoing a dramatic transformation. Retailers are under pressure to consistently grow comp sales, improve inventory sell-through rates and enhance EBITDA.
Success requires a collaborative partner who not only understands the real-time demands of the retail space but also has experience delivering both online and offline programs designed to unlock fresh opportunity.
Earning Canada's love
A retailer's future inspired by its past
Making the world a more accessible place
Differentiation in highly competitive markets across channels that are over-saturated is an ongoing challenge in the B2B environment. Add in the proliferation of marketing automation tools to understand, data to interpret, and ever-increasing customer expectations for a seamless 360° experience, and the job of today’s B2B marketer is even more complicated.
With an understanding of both the emotional and rational drivers that motivate business decision makers, we have a proven process for building and designing B2B brands that rise above the cluttered sea of product sameness. We consider the influence of every touchpoint and deliver unexpected solutions that generate qualified leads and drive preference.
Branding that leaves yesterday behind
Transforming a 20-year-old brand
Designing a friendly technology brand
As consumer brands develop strategies to reach emerging global markets, develop more agile innovation processes, expand reach with M&A activity, and enhance the digital experience on the path to purchase, it’s more important than ever to engage a partner with the experience and vision to develop creative solutions that go beyond standard “best practices”.
We build brand distinctiveness that’s capable of breaking through cluttered markets and customer apathy. It’s that proven process that delivers higher conversions, greater loyalty, and ultimately enhances customer lifetime value.
Taking on the taboo
Life Is Good
Demonstrating the power of optimism
A coffee business gets a brand boost
On-demand services are multiplying, content formats shifting, cord-cutting is at its peak, and everyone is becoming a news source. Media publishers and entertainment creators find their worlds changing on an almost daily basis while continuing to operate within highly regulated environments. Not to mention the new reality of data, machine learning and AI advancements.
Caught between opportunities and restrictions, organizations need to secure revenue streams while anticipating and preparing for the next new thing. You need a partner who can keep up with the speed of culture, bring insight to data and deliver solutions that comprehend new and emerging business models.
A loyalty brand in need of some love
Welcoming the future; honouring the past
Digital currencies, robo advisors, peer-to-peer finance, and marketplace lending are giving people powerful alternatives for money management. In a landscape where customers increasingly expect digital access to financial services that are as personal as they are secure, mutual trust and understanding are key to building successful relationships.
It’s more important than ever for financial institutions and their partners to understand the real-time evolution of personal financial ecosystems and determine how new technologies can enhance quarterly revenue and scale to deliver the best possible customer lifetime value. With a customer-centric approach, we help our clients stay on top of change.
Branding that leaves yesterday behind
Bringing credibility to cryptocurrency
With an audience of new, demanding donors that expect digitization, thought leadership, participation, and trackable impact, not-for-profits today have more demands than resources to allocate. And if those were not challenge enough, there is the added negative effect of an aging population on donor growth.
Driven by a desire to have a meaningful impact in the world, we are a passionate partner who understands the realities of a not-for-profit. More importantly, we have experience designing purpose-driven platforms and cost-effective creative solutions that drive YOY donor growth and registrations.
Showing the true impact of a donation
The taste-test that could save a life
Tell America It's Great
The idea that went around the world
With the benefit of agility, intrinsic creativity, and visionary leadership, the world of a startup is exciting and full of possibilities. Yet, as a new business, you are constantly faced with a proliferation of competitors (that seems to grow every day), customer churn, managing your burn rate, while also building credible brand awareness.
That’s why we believe it’s critical for a startup to invest in developing a strong brand toolkit with a partner who intuitively understand these challenges, and won’t serve up the same-old solution. As a startup ourselves, we know the grit it takes to succeed and we’ve experienced the roller coaster ride first-hand.
Selling to the world's toughest sales-people
Bringing credibility to cryptocurrency
Changing the fate of the world
An inspiring brand strategy should be a clear declaration of why you do what you do and what you do that makes your purpose believable to the outside world. We design brand strategies that operate as both an inspirational rallying cry for every employee and a strategic filter for decision-making that drives focus and organizational consistency.
A belief in the power of collaboration is one thing, but our secret sauce comes from the design and expert facilitation of our DIG, CULTIVATE and THRIVE Workshops that encourage broad-based participation, productive ideation and decision-making, all driving towards tangible action plans that drive growth.
Whether building an app, developing a sales presentation, redesigning packaging or planning a retail space, your brand identity establishes the visual aesthetic, personality and unique design cues that draw people in and create a memorable impression. We design compelling visual identities that help brands stand out.
Today, advertising includes everything from an app, Insta story or packaging, to a video series, retail installation or billboard. With designers, directors, and photographers on staff as part of our in-house studio, we bring the best talent to the table to ensure high-quality execution while providing the flexibility, speed and budget efficiency that marketers need.
The starting point to effectively solve a problem requires digging in to understand the situation, people and influential factors. While we begin with existing sources, we often need to broaden our lens to explore cultural context, trends, economic influences and unspoken beliefs through custom research solutions.
Whether online or offline, user experience has a direct correlation to brand perception, brand preference, and customer loyalty. Our team brings a strategic perspective to UX design that balances the emotional and practical needs of a user with brand objectives to ensure we design and prototype solutions that drive the desired result.
The delivery of an authentic brand experience starts with transforming your employees, from shop floor to executive office, into brand advocates. Working closely with internal teams, we audit existing processes, outputs and customer touchpoints to identify gaps and opportunities. We identify key initiatives and develop an action plan to drive real organizational change.
With a set of desired actions and goals in mind, we work with you to develop a blueprint that considers the myriad connection points that drive your customer experience. Working with media partners and specialists, we apply fresh thinking to consider all aspects of the customer journey - before, during and after a product or service interaction.