The health and fitness industry told us that our health–and our worth–is defined by our weight. We told them that True Health is not One Size Fits All.
Strategy talks to Mama Earth Organics CEO Mary Graham about supporting local, the circular economy and how it all comes together in our Big-Box Detox campaign.
Fast Company recognizes “Coke Challenge” PSA as a 2020 finalist in #FCWorldChangingIdeas.
Consumer brands are being pushed to reach new audiences with fewer resources, drive innovation to market faster, and design for an increasingly complex customer experience.
Faced with these challenges, it’s more important than ever to engage a partner who goes beyond standard “best practices” to find creative solutions that stand out across the customer journey and build lasting brand love.
The job of today’s B2B marketer is tougher than ever. Customer expectations are increasingly set at the B2C level. Competition is oversaturated and complicated by globalization. It’s no wonder brand differentiation is a constant challenge. Leveraging our unique understanding of the emotional and rational drivers that motivate business decision-makers, The Garden offers a proven process for building compelling B2B brands that rise above the cluttered sea of sameness.
While threats of the impending “retail apocalypse” may be somewhat overstated, it is clear that the retail landscape is undergoing a dramatic transformation. Retailers are under pressure to consistently grow comp sales, improve inventory sell-through rates and enhance EBITDA.
Success requires a collaborative partner who not only understands the real-time demands of the retail space but also has experience delivering both online and offline programs designed to unlock fresh opportunity.
The startup world is exciting, rewarding, and full of possibility. Yet, new businesses are constantly faced with balancing customer churn, managing burn rate, dealing with the day-to-day, and building credible brand awareness. As a startup ourselves, we know the grit it takes to succeed and we’ve experienced the roller coaster ride first-hand.
That’s why we understand that it’s critical to invest in building a strong brand from the start. We’ll deliver out-of-the-box solutions that will set your business apart from the pack.
With more demands than resources available, not-for-profits face soaring expectations for seamless digital transactions, innovative solutions, and minutely trackable impact—not to mention the increasing number of causes competing for donor attention.
That’s where The Garden comes in, helping you drive YOY donor growth. With our expertise in designing purpose-driven platforms and cost-effective creative solutions, and united by our belief in “growing a little good in the world”, we’re a passionate and collaborative partner who will be with you every step of the way.
An inspiring brand strategy should be a clear declaration of why you do what you do and what you do that makes your purpose believable to the outside world. We design brand strategies that operate as both an inspirational rallying cry for every employee and a strategic filter for decision-making that drives focus and organizational consistency.
A belief in the power of collaboration is one thing, but our secret sauce comes from the design and expert facilitation of our DIG, CULTIVATE and THRIVE Workshops that encourage broad-based participation, productive ideation and decision-making, all driving towards tangible action plans that drive growth.
Whether building an app, developing a sales presentation, redesigning packaging or planning a retail space, your brand identity establishes the visual aesthetic, personality and unique design cues that draw people in and create a memorable impression. We design compelling visual identities that help brands stand out.
Today, advertising includes everything from an app, Insta story or packaging, to a video series, retail installation or billboard. With designers, directors, and photographers on staff as part of our in-house studio, we bring the best talent to the table to ensure high-quality execution while providing the flexibility, speed and budget efficiency that marketers need.
The starting point to effectively solve a problem requires digging in to understand the situation, people and influential factors. While we begin with existing sources, we often need to broaden our lens to explore cultural context, trends, economic influences and unspoken beliefs through custom research solutions.
Whether online or offline, user experience has a direct correlation to brand perception, brand preference, and customer loyalty. Our team brings a strategic perspective to UX design that balances the emotional and practical needs of a user with brand objectives to ensure we design and prototype solutions that drive the desired result.
The delivery of an authentic brand experience starts with transforming your employees, from shop floor to executive office, into brand advocates. Working closely with internal teams, we audit existing processes, outputs and customer touchpoints to identify gaps and opportunities. We identify key initiatives and develop an action plan to drive real organizational change.
With a set of desired actions and goals in mind, we work with you to develop a blueprint that considers the myriad connection points that drive your customer experience. Working with media partners and specialists, we apply fresh thinking to consider all aspects of the customer journey - before, during and after a product or service interaction.