Challenge

Libraries are among the last non-commercial spaces where people from diverse backgrounds can gather to share, grow and learn. But in today’s digital world, their online presence matters as much as their IRL one. Libraries typically are not considered "digital natives" and, as they try to leverage the tools of the online world, they generally end up creating highly transactional spaces that lack the sense of community that their physical environments foster.

Approach

With a suite of software products designed to transform a public library's essential online services into a platform for community experience, BiblioCommons tasked The Garden with the challenge of developing a brand strategy and identity to communicate their core benefit: humanizing the online library and bringing the power of community to some the world’s most important digital spaces.

Outcome

Love Your Online Library became the company's tagline and rallying cry, brought to life alongside an unexpectedly fresh, approachable logo and visual identity. The new brand informed their website redesign, corporate collateral, sales materials and the cheerful backdrop for their tradeshow booth. BiblioCommons now stands apart from the generic look and feel of their competitors in the SaaS space.