DIG Workshop, Brand Strategy, CULTIVATE Workshop, Photography, Design & Visual Identity, Creative Campaign
The Stratford Festival brings more than a dozen productions to the stage every season across their four venues. It is the largest repertory company on the continent. For the 2018 season, they wanted to explore a fresh approach to their brand strategy and visual identity as audience demographics were shifting.
We developed a more ownable strategic and creative platform to guide the creation of messaging and marketing materials. With a more contemporary approach to cinematic photography, we captured the emotion and unique spirit of each breakthrough production, including The Tempest, Coriolanus, The Rocky Horror Show, Julius Caesar and The Music Man. All photography and design was completed in-house at The Garden, providing Stratford's own production team with an image database and a set of working templates to use throughout the remainder of the season.
A fresh look and feel and marketing toolkit that reflected a bolder, more diverse playbill for The Stratford Festival. Overall, the festival recorded a $1.9 million surplus for this season and their highest ticket revenue in a decade. Attendance exceeded 500,000, a 10% increase from the year before. Over 100,000 of those patrons were newcomers, up from 86,000 the previous season.
- Gursharan Flora, Director of Marketing & Digital Media