DIG Workshop, Brand Strategy, Design & Visual Identity, Product Naming, Package Design, Social Strategy, Content Production, Retail & Sales Materials, XM Activation, Influencer Strategy
We-Vibe® is on a mission is to bring couples closer together through passionate and playful exploration. A mission challenged by the fact that sexual wellness brands are forbidden from advertising in traditional channels due to sweeping restrictions. In addition, the company's global success had inspired competitors to mimic their sophisticated product line and packaging. As they approached the global launch of their newest product, they needed a unique brand strategy and design that would attract a broader audience to their portfolio of innovative toys, without relying on traditional communication channels.
Following a comprehensive brand strategy and product portfolio exercise, we named the We-Vibe® Sync and gave the brand a bold, fresh look and voice that extended to package design, product videos, and in-store marketing materials. To introduce this innovative product to a larger, more mainstream audience, we created our own media solution, lifting the brand out of the 'dirty mags' and onto the streets of New York City in broad daylight.
Our integrated launch and talkworthy approach helped transform a taboo product into the subject of broad conversation, reaching an audience of more than 200 million worldwide.
- Tina Cantrill, CMO - Standard Innovation Corporation