DIG Workshop, Brand Strategy, Design & Visual Identity, Product Naming, Package Design, Social Strategy, Content Production, Retail & Sales Materials, XM Activation, Influencer Strategy
We-Vibe® is on a mission is to bring couples closer together through passionate and playful exploration. An admirable goal, but sexual wellness brands are forbidden from advertising in traditional channels due to sweeping restrictions. Meanwhile, the company's global success had inspired competitors to mimick their sophisticated product line and packaging. As they approached the global launch of their newest product, they needed a unique brand strategy and design that would breakthrough attracting a broader audience to their portfolio of innovative toys, without relying on traditional channels.
Following a comprehensive brand strategy and product portfolio exercise, we named the We-Vibe® Sync and gave the brand a bold, fresh look and voice that extended to package design and in-store marketing materials. To introduce their newest product to a larger, more mainstream audience we created our own media solution, lifting the brand out of the dirty mags and onto the streets of New York City in broad daylight.
Our creative problem solving and a strategic brand approach helped transform a taboo product into the subject of broad conversation, reaching an audience of more than 200 million worldwide.
- Tina Cantrill, former CMO - Standard Innovation