Creative Campaign, Content Production
They say “sex sells”, except, it would seem, when it comes to selling female sexuality. For years, makers of sex toys for women have battled with media for the opportunity to advertise their products. Bans from all the major out-of-home companies and social media platforms including Facebook, left the industry relegated to pornographic publications and other niche environments, regardless of how healthy or sex-positive the messages were. WOW Tech wanted to change that once and for all.
With our help and the willingness of a progressive media company, we set out to define female sexual empowerment in four simple, yet powerful, words.
This first of its kind, out-of-home billboard for the WOMANIZER™ Liberty garnered international attention, covered by major news outlets around the world. As an even greater sign of positive change, the high-profile board stayed up for its entire media calendar booking, alongside one of Canada’s busiest highways, without complaint. The media buy was then extended due to the positive response.