Although they’re more sex-positive than previous generations, studies report millennials are the least-sexed generation ever. The main reason? Stress, apparently. But if sex is a great way to relieve stress, there’s an even bigger problem at play here. And since it’s 2020, wherever there’s a problem, there’s usually an app to solve it. How are tech giants stepping up to help millennials get off?
Like a sexier Headspace, Dipsea is taking cues from the narrative structure of fiction podcasts to become what the New Yorker called “the app that’s transforming erotica.” Dipsea was launched by Gina Gutierrez, a brand and design strategist, and Faye Keegan, a technical product manager, who saw a gap in the market for sexy content for women. The app, which downloads for free and comes with a monthly $8.99 subscription fee to unlock the full library, has already received VC attention. What does millennial women-friendly porn sound like? See what the New Yorker had to say here.
CES 2019 made headlines not just for ground-breaking technology advancements, but for discrimination. The Ose sex toy by the Lora DiCarlo brand won the CES Innovation Award in 2019, only to have it revoked three weeks later. In announcing the decision, a representative cited a clause in the awards’ terms and conditions that disqualified products deemed “immoral, obscene, indecent, or profane”. This, even though a sperm counter and virtual-reality pornography have been on display at the biggest tech conference in the world in previous years. A year later, CES is in full swing and Lora DiCarlo is back. Read all the juicy details in this TechCrunch piece.
The global sexual wellness industry is set for explosive growth: $39 billion projected from 2018−2024 with a CAGR of over 7%. Although women are behind the majority of dollars spent on dildos each year, very few are actually designing or profiting from the sale of them. Companies like Dame, Unbound, House of Plume and Sustain are part of a tech-savvy, female-led sexuality movement that has real women (many under 40) updating sex toys and related products with their own needs in mind. This New York Times article describes New York City as a cultural centre for young women disrupting the male-dominated industry of sex toys, profiling some of the women behind this sex-tech-business revolution.
Most men have no clue what goes on in a women’s annual pelvic exam – strapping your feet into stirrups, while a doctor pries you open with a cold, metal gadget. It’s likely unsurprising to any woman to hear that cold, intimidating gadget – the speculum – hasn't had a design upgrade in nearly 200 years. That’s why we are so intrigued by what’s going on at Frog, the San Francisco-design firm best known for creating the iconic look of Apple's original Macintosh computer. What does human-centered design look like when it gets put to work for women’s sexual health and wellbeing? Read this fascinating WIRED article to get a sense for what kind of innovations might be in store.
Marketing Field Guide
Selling sex to millennial women