International icons join Adweek's Creative 100
To be an advertising leader in your home city is an honor. To be a national figure of creative excellence is incredibly rare. So imagine what it must take to become a global advertising icon.
Actually, you don’t have to imagine. You can simply read below to find out why Adweek’s editors selected these 10 global creative leaders to represent some of the world’s best talent in this year’s Creative 100.
Our annual list of the top creative professionals in marketing, media, tech and culture has traditionally been limited to the U.S., but in honor of the approaching Cannes Lions International Festival of Creativity, we decided to reserve 10 spots on our list for these luminaries of international inspiration:
Shane Ogilvie, Co-founder of The Garden (Toronto)
Ogilvie spent his early career logging hours at some of Canada’s biggest agencies, from DDB to Grey, but quickly grew tired of the traditional agency lifestyle. Ogilvie said he developed a “sense of frustration,” with the industry’s tendency to apply “the same old tactics and approach to a world of brand new problems.”
In 2014, he cofounded The Garden North America—a brand strategy and creative shop that focuses on collaborating with clients from start to finish—with veteran strategist Shari Walczak.
Under Ogilvie’s creative leadership, the agency partnered with lifestyle brand Roots to celebrate Canada’s 150th birthday with a clever campaign, “Be Nice,” playing on a longstanding (and positive) stereotype about Canadians’ attitude. The campaign included a video narrated by Kim Cattrall and focused on historic events in Canadian history, including the NHL’s first black hockey player, Willie O’Ree, and the legalization of same-sex marriage in 2003.
The Garden also sent a nice message to its southern neighbors with a politely anti-Trumpian campaign called “Tell America It’s Great,” with Canadians complimenting the U.S. on its best traits.