The Garden's opioid crisis PSA named as a Finalist in Fast Company's 2020 World Changing Ideas
The Garden, a Toronto-based creative agency, has been recognized by Fast Company’s World Changing Ideas for “Take the coke challenge”, an opioid crisis PSA video designed to create awareness about the dangers of ingesting cocaine cut with fentanyl. Timed to coincide with International Overdose Awareness Day on Aug. 31, it was supported by paid social media in Canada and the U.S.
Now in its fourth year, the World Changing Ideas Awards showcase 26 winners, more than 200 finalists, and more than 500 honorable mentions—with Health and Wellness, Creativity, and AI and Data among the most popular categories. A panel of eminent judges selected winners and finalists from a pool of more than 3,000 entries across transportation, education, food, politics, technology, and more. The 2020 awards feature entries from across the globe, from Vancouver to Singapore to
“We know that the days of ‘just say no’ are long behind us, and that the war on drugs was lost.” said Shane Ogilvie, Chief Creative Officer and Co-Founder of The Garden. “We wanted to help educate people on harm reduction strategies that can actually make an impact, and shift the public conversation towards practical, evidence-based solutions to the opioid crisis.”
Illustrating how some of the world’s most inventive entrepreneurs and companies are addressing grave global challenges, Fast Company’s May/June issue celebrates, among others, an electric engine for airplanes that eliminates emissions from flights—and expensive fuel from the tricky financial calculus of the airline industry; a solar-powered refrigerator that finally frees people in remote villages from daily treks to distant markets, transforming the economics of those households; an online marketplace that connects food companies with farms to buy ugly and surplus produce to fight waste; and an initiative to offset all of the carbon costs of shipping, creating a new model for e-commerce sustainability.
“There seems no better time to recognize organizations that are using their ingenuity, resources, and, in some cases, their scale to tackle society’s biggest problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have uncovered some of the smartest and most inspiring projects of the year.”
About the World Changing Ideas Awards: World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With a goal of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.