by Andrew Hastings, VP Marketing
When Loopio was founded in 2014, our co-founders Zak, Matt, and Jafar, were laser-focused on solving the RFP response problem. They had felt the pain of responding to RFPs in their previous roles, and knew others felt the same way.
They also knew that solving the RFP response problem required more than just software—it needed great design and passionate people to build and support it.
Fast forward to today, and the proof is in the numbers: over 800 customers and thousands of loyal users have saved countless hours by using Loopio.
But that combination of robust software, great design, and passionate people also produced something extraordinary: the Loopio brand. A brand that has been shaped by every decision we’ve made as a company, every Looper we’ve hired, and every customer interaction we’ve had.
Over time, our brand evolved from the Loopio logo to a belief system that guides some of our most important decisions. But interestingly enough, despite “knowing” our brand, we had never taken the time to fully articulate what the Loopio brand is and how best to truly express it.
We knew our values and what we stood for as a company, and weren’t shy about letting our “Loopi” personality shine through. But it wasn’t being represented in our product, or through our marketing—until recently.
Throughout 2020, you’ve seen us redesign significant portions of the Loopio platform, and may have noticed our beautiful new websites for Loopicon 2020 and RFP Academy, packed with bright colors and fun design elements.
But what you may not have known is that the driver for much of this work has been a company-wide initiative to evolve the Loopio brand. And today, we’re beyond thrilled to reveal the full scope of what we’ve been up to...more